The crown jewel of the Kung Fu Records organization. The 14 songs on End Is Forever (The Ataris 3rd LP for Kung Fu) accurately reflect the dedication to the craft of songwriting that has skyrocketed this Santa Barbara, California quartet into becoming the fastest growing punk band in recent memory. Punk, pop-punk, and emo fans alike have been gravitating to Kris Roe's heartfelt hyper-melodic punk tales of teenage dreams and broken hearts in alarming numbers that are giving the band their highest weekly sales now, as we speak. The momentum that popped when Fat Wreck Chords released their Ataris E.P. in 1998 (as a favor to all of us), has been carried on by incessant touring throughout North America, Australia, Japan, and in the fall of 2000, Europe.