"Hello, I'm from Russia." It was the Fall/Winter 2015 Paris Men's Fashion Week, and the shy Gosha Rubchinskiy ran back backstage after dropping a sentence. Today, he is a very different identity from the early days of the brand, having been invited to be a designer at Pitti Uomo in the spring and summer of 2017, and has co-branded with adidas and Burberry, and it is fitting to describe him as "the fashion ambassador of Russia".