Spanish DJ and club music producer Sak Noel (Isaac Mahmood Noell) founded Moguda, an entertainment company and production house that branched into organizing parties and an annual music festival. In June 2011, Noel released the playful house single "Loca People," featuring a spoken vocal from Esthera Sarita, as well as an accompanying video that he directed. The song topped several dance and pop charts in countries such as Austria, Belgium, Denmark, Poland, and Spain. That September, it was issued in the U.K., where it promptly topped the pop chart. Noel continued to issue singles, including "I Am the Law," "No Boyfriend," and the Salvi collaboration "Trumpets" (featuring Sean Paul), through 2016. The latter, originally released on Noel's Barnaton label and subsequently licensed in the U.S. by Diplo's Mad Decent, was his easily his biggest hit since his breakthrough single.