From behind the bandana swept carefully under his signature L.A. cap, $atori Zoom is shrouded in the mystery and intrigue that comes with an artist on a rapid rise. As you peel back the layers on the West Coast hitmaker, it becomes apparent that you have unearthed a hidden gem treasured by his cult-like following. His viral knockout “BUSTER” encapsulates the hypnotic allure of $atori’s core-shaking beats and unapologetic lyricism. While this ethos serves as the foundation of his work, he hardly confines his imagination to a singular style. By approaching his art from a state of catharsis, his sound becomes as colorful as his daily range of emotions. While music began as a hobby for $atori in 2017, it escalated into his life’s calling in just two short years. A steady output of gripping singles eventually gave way to his 2022 full-length ATTICA! When it came to choosing his creative alias, he took a page from Kurt Cobain by extending his reach to Buddhist teachings. In the Japanese tradition, “satori” is synonymous with awakening – a philosophical state he strives to continuously share. When asked about what he has in store for the future, $atori’s answer is humble in its simplicity: My only plans are to help affect as many lives as possible,“ he explains. "I want to leave a lasting impact on the youth [by] reminding them that they are so much more important in this world than they think.”